The Nerdie Therapist
Roll the dice and venture forth into "The Nerdie Therapist," where therapy meets enchantment and creativity flourishes. Guided by Jen Hyatt, a Licensed Marriage and Family Therapist from the mystical shores of sunny California, this podcast is your portal to a world where the mundane, heroic, and mystical realms merge seamlessly.
At The Nerdie Therapist (TNT), we explore the rich tapestry of psychotherapy, blending ancient lore with modern innovation to forge a unique path on the therapeutic quest. Each episode is a vibrant gathering of authenticity and unconventional methods, crafted to empower and inspire therapists, mental health professionals, and all adventurers drawn to the weaving together of psychology, fandom, and mysticism.
Travel with us on a journey through the magical landscapes of mental health and wellness. From epic tales of resilience in therapy to strategies for personal and professional growth, "The Nerdie Therapist" invites you to channel wisdom, compassion, and geeky enthusiasm. Navigate the depths of the human experience and discover your inner hero with every tale told.
Join our community of mystical seekers by subscribing to "The Nerdie Therapist." Never miss an episode of this enchanting adventure as we continue to conjure wonders together, challenging the conventional realms of mental health. Tune in, and let’s shake things up in the most magical way possible.
TOS (2022-2023): Therapists Off Script is a podcast designed with therapists in mind as we discuss all things psychotherapy practice…the good, the bad, and the truly mind blowing adventure of being a therapist in process as we dive deep, join together, and empower others for the journey of a lifetime.
The Nerdie Therapist
Therapists Off Script: Casting the Net and Hooking New Clients: Marketing as a Psychotherapist in the Healing Arts Profession
Join Jen & Alyx as we discuss all things marketing as a psychotherapist 😊
There is a plethora of things to consider within marketing. Alyx and Jen discuss the following marketing topics from the base of California including:
- Marketing Skills
- Filling up practice client caseload
- Good happens in ripples
- Brainstorming sources
- Authentic Marketing
- Marketing across different practice settings
- Insurance versus self-pay client considerations
- Reframing marketing skills as a provider of mental health
- Getting your voice out there so clients may find you
- Individualizing marketing that works for you
- STEEPLE / PESTEL Business Analysis
- Importance of keeping finger on the pulse
- Hot Topic Marketing
- Build each other up: colleague cross referrals
- Tailoring Seasonal Marketing
- Harnessing Social Media Platforms for Marketing
- Abundance versus Scarcity Mindset
- Imposter Syndrome
- Podcasting, Blogging, and Bios
- Ideal Client Avatars (The Who)
- Niche(s) (The What)
- Speaking to Pain Points and Calls to Action
- Painting a Picture (the narrative of bios)
- Setting Client Expectations
- Therapist and Client Matching
- The client meets you before they meet you (importance of marketing)
- Ethical Considerations
- Advertising Parameters
- Generalist versus Specialist
- How to cast the net
- Cold Calling versus Organic Marketing
- Offering Courses and Trainings
- Email Lists
- Funnels
- Filtering Unsubscribe Emails via Google Gmail
- Harnessing Technology
Podcast Link:
Listen now on your favorite podcast platform or by visiting http://therapistsoffscript.com
Resources Mentioned:
Good Therapy
Therapy Den
Inclusive Therapist
Mental Health Match
Online Therapy Directory
Amber Lyda
Audrey Schoen
California BBS Advertising Guidelines
Dr. Ben Caldwell Advertising Reminders
Teachable
Kajabi
Thinkific
Music by Thunderbird Ooyy via Epidemic
Therapists Off Script
